Promotional Apparel as Roaming Billboards - By: Remy Lebeau

OLD METHOD - CONVENTIONAL BILLBOARDS

The ordinary conventional billboards are stationary and would only provide you, on average, 3 seconds of exposure time. That short period to get your message across coupled with limited control to targeted exposure makes the conventional billboards a rather inefficient form of advertising. A better solution is to allow your billboard to roam freely. And one of the best way to achieve this is through personalized tee shirts and apparels.
THE ROAMING BILLBOARDS CONCEPT

Roaming billboards which utilizes trucks, vans, and other motor vehicles to advertise your brand, provide longer exposure time, sometimes reaching to more than a minute, compared to the stationary ones. And unlike the conventional billboards, the roaming billboards can be directed to places with high level of traffic giving you access to wider demographic and psychographic. But with custom shirts, you take the roaming billboard advertising to a higher level. Unlike motor vehicles, people are not limited by wide streets and highways, thus the reach of your advertising is far greater with promotional apparels. And by distributing your custom printed apparels to your specific target market, you have effectively accomplished a targeted advertising campaign since the people who will spend time with your "roaming billboards" will most likely be part of the segment you are targeting. Another benefit of custom shirts is that it has a similar effect to that of a "word-of-mouth" advertising. One can argue that word-of-mouth is the most efficient form of advertising since the channel used are experts or trusted people, thus your message will not just be heard, they will be most likely accepted. And with personalized apparels, you achieve the same result as your target market sees your brand or logo being worn and displayed by people they trust and respect.

MAKE THE CHOICE TODAY

Given all these benefits, there is no reason not to consider promotional shirts and apparels in your advertising campaign. And with our wide selection of apparels, there is always a design that will suit your logo and branding. Choose and personalize your promotional tee shirts and apparels today!