Playing The Business Cards You’re Dealt With - By: Kaitlyn Miller

A poor image for your business definitely comes from many factors – there’s that bad distribution that took place last year, or that people don’t find anything of value from your offer, and even that your business card printing failed to impress. There’s still many more reasons to consider why you’re not getting the ROI’s you expect. But let’s focus on your business card printing for a minute here. Obviously, if your print business cards don’t even create a ripple from your target clients, then it’s really time for you to overhaul your cards. Business image and reputation often starts with your business cards. Whether you got it from a traditional printer or an online business card printing company, the fact that your cards are inadequate means so much to the image you’re presenting. Often, the problem starts with the logo. Most failed business cards have ineffective logos that just don’t do justice to their brand. Then the problem extends to an uninteresting and unclear message. Finally, it ends with a design that just doesn’t help your business to stand out from the rest. Even if you find the best and most expensive provider- from a traditional or an online business card printing company – the fact remains that the kind of business cards you have reflect how poorly you market your kind of brand. It also doesn’t say much to impress, and clearly presents an image of a failing business. As always, people judge a person by what they see at first. It’s true. People judge a book by it’s cover. It’s the same with your business. Negative impressions start from what kind of business card printing you have. Impressions such as unprofessional, unreliable, and untrustworthy have made many businesses fail miserably. Hence, many clients go from one business to the next. The good news is that you can totally change your luck with your business cards. Whether you have a conventional or online business card printing, if your target clients see you in a negative way, it’s not because that the other company is better than you. It just shows that your competition did a better job in marketing their image. They did a better job of playing their business cards right. It’s all about marketing – promoting a better image and brand. Having a goal at the beginning of your business card printing can go along way in achieving your objectives for your collaterals. A strong and clear message that defines your kind of service and benefits can help you have better business cards in the eyes of your target clients. One that says about you wanting to have a better and stronger relationship with your target clients can encourage a more solid rapport. If you can make your target clients understand that in your message, you can never go wrong with your print cards. The bottom line: improve your image with business cards that reflect the right image to your target clients. A successful business card always gets clients’ approval of you and your business.